
US Auto Wash
Identity
Kevin Lee at US Auto Wash recently came to The Greater Good seeking a new, fresh idea for a chain of Orlando carwashes that he purchased. Given the name, Kevin wanted a sense of patriotism within the logo - everything else was up to The Greater Good!
The end result is what you see. You can read more about the logo here, if you'd like.

Project Care - Riverside Healthcare
Identity
Logo for Riverside Healthcare where doctors have decided to create a network which helps serve the uninsured. A great cause that I was happy to help develop for ShareIdeas in Virginia. The client wanted to incorporate the concept of a weaving basket with healthcare.
Pure Detail
Identity | Website
Identity for privately-owned mobile detailing company located in Winter Park, Florida. This idea was inspired by observing the puddles during one of my first Florida thunderstorms.
Dallas Shaw
Website
Re-design of local artist Dallas Shaw's website. One of my favorite projects as of late - a.) because Dallas is super cool and talented and b.) She gave me a TOTALLY awesome vintage painting as a gift!
Kimberly C. Watson, PLLC
Identity | Website | Advertising
Logo and website created for an accounting/CPA firm in Toano, Virginia.
A one-page website was also created with a full site soon to come!

Beer Pong All-Stars
Identity | Website | Event Branding
Orlando's home for Beer Pong came to The Greater Good seeking an identity for their concept in which contestants compete for the ultimate goal - a shot at big money in the World Series of Beer Pong!

Metrolina Greenhouses
Identity
Identity concept created for 100-acre greenhouse company in Huntersville, North Carolina.
Note: This logo recently won first place in a local design competition. We won a hand-pressed poster designed by the awesome Dirk Fowler of F2 Design.

AT&T
Poster Design
Poster designed for employees as a guide to reducing what is referred to as "Churn" by AT&T - more commonly known as customer turnover.
This poster is currently in all southeast retail stores.
Designed in collaboration with Teague Marketing.
About The Greater Good
Dale Campbell | Owner | Creative Director
The Greater Good owner Dale Campbell is an award-winning designer whose fresh perspective and creative approach have helped various clients and design agencies achieve success.
His experience, combined with a passion for communication design, is the basis for creating exclusive pieces that clients can be proud to call
their own.
The Greater Good's Philosophy
To help your business become something better
than it was yesterday.
The Greater Good's philosophy on design is pretty simple - there are individuals who need help communicating their thoughts and ideas to the world and it is Dale Campbell's passion to assist them along the way.
Through his formal training and agency experience, Dale is able to offer clients educated and well-founded design solutions.
The Greater Good's Services
Identity | Print | Web
Identity & Brand Development
Your identity is who you are. It can be (and usually is) your largest form of publicity and advertisement – so make it count.
Print Design
Clean, fresh page layouts resulting in clear communication between you and your audience.
Web Design
Think of the Internet as an extension of your very existence and The Greater Good as the catalyst needed to bridge your message with your audience.
Contact The Greater Good
Looking forward to meeting you!
This is just a sampling of The Greater Good Design's capabilities. Contact Dale below for more samples!
Phone
407.883.9978
Mail
Please call or email for this information.
Email
dale[at]greatergooddesign.com